Singapore International Photography Festival (SIPF) is about bringing people together through the art of photography. Capturing the festival’s dynamic spirit: a confluence of people, perspectives and ideas, was our priority when developing its new brand identity. Where there was previously no strong correlation between the logo and festival photography, the two are now inseparable, with text enwrapping each photograph — a reminder of the personal stories and wider contexts surrounding every image. Our graphic inspiration came from editorial design, where photos and type are used together to tell stories.
To create an open, flexible brand system that celebrates the work of both emerging and established photographers, we devised a modular graphic system that can be adapted to a wide range of brand expressions and image formats. The dynamic logo mimics the movement of a camera shutter, enabling endless configurations as SIPF evolves through the years.
“The theme for SIPF 2020 is DEPARTING & ARRIVING, which addresses the sense of identity, belonging and journey in artistic creation. The theme connects to the heart of Singapore, a nation built up of migrants over the last two centuries. As a young nation we question, search, trace and grow into being Singaporean – a nationality of diverse religion, beliefs, and languages.”
— Festival Director, Gwen Lee
The defining works of William Eggleston, Stephen Shore and Saul Leiter, three pioneers of color photography, formed the basis of our color palette for a coherent yet dynamic identity across festival merchandise, print ads, digital media and metro station exhibitions.
≠≠ This festival was postponed from August to November 2020 and lapsed over to 2021 due to the Covid-19 pandemic. As such, some of these approved branded materials were not able to be produced or executed for the festival unfortunately. ≠≠
Various digital media assets were made for Zoom, IG Live, Facebook Live streaming etc medium for presentations and talks.
Branding extended on-site at all exhibition venues.
